Retail e-commerce revenues in the US are expected to go up almost 2x from 768 billion dollars in 2021 to nearly $1.3 trillion in 2025. It should come as no surprise that small businesses wish to expand their internet footprint.
It is hardly surprising why small businesses want to increase their online presence.
If you are a small business owner looking to grow your business online, read on to learn more about growing your small business online.
Create Quality Content
When creating content, the most important question you need to ask yourself is ‘What does my target audience want?’
Most businesses make the mistake of confusing creativity and quality content. In addition to being original, high-quality content also meets the needs of the intended audience.
Every successful business is able to identify the problems of the target audience and provide a solution for them. Your customers want to know how your product makes their life simpler or better. When you create content with the goal of solving the viewers’ problems, engagement is likely to be higher.
For example, you could talk about fitness in your video if you sell a brand of shoes. When the audience starts following your fitness-related videos, you can introduce them to your shoes.
Partner With Influencers
Influencers are recognized experts in their chosen domain, and your target audience follows them. Statements made by them are valued by viewers and influence their decision-making.
Influencers can be macro or micro, depending on the number of followers they have.
You can reach influencers’ fans by collaborating with them. This is a great strategy for increasing your customer base. The influencer will talk about your brand and drive higher engagement through their posts. Platforms like ‘Facebook for Creators allow you to collaborate with influencers.
Word-Of-Mouth
A testimonial from a satisfied customer is the best approach to marketing your brand. Even in the digital age, nothing wins the confidence and trust more than ‘word-of-mouth’ where a customer agrees to share their memorable experiences with your brand.
Comments, shares, images, videos, or reviews all form part of user-generated content. Ask your customers to share content about your brand for higher engagement. All your customers have a story to share after using your brand, and when they share it on social media, it generates interest among other viewers.
Create An Email List
The different social media platforms like Facebook, Twitter, LinkedIn, and Instagram have huge databases. You can access followers on these platforms and send them customized promotional emails. Focusing on customers who fit your ‘target audience’ requirements is important.
Collect data and create your email list with prospective customers. You can share new product launches, new content, and offers with them directly. Encourage them to post their comments on many platforms as well.
Offering a promotional discount or a free e-book is a terrific approach to increase interest. All you need is the name and email ID to create your list.
Open An Account On YouTube
If you can make stunning videos, you need to be on YouTube to promote your brand. You can create professional videos in under 5 minutes with free tools such as a free online video editor.
A compelling reason to use video is that it generates positive ROI, according to 59% of marketers.
YouTube offers you a lot of flexibility since either you or your customer can be in the video. You can create videos with user-generated content like reviews, customer feedback, or even explainer videos. If you want your content to be around for the long term on social media, YouTube is a great strategy.
Start A Contest
Contests that are fun with exciting prizes are an effective method of engaging your target audience. You can add music and animation to these contest-related video content with a free online video editor. There’s a good possibility your article will be shared if it contains quality content.
The contests should be free to enter with terms and conditions. Some standard terms for entering the contest are following your social media page, tagging it, and inviting three or more friends to join. Prizes could include Amazon vouchers or branded merchandise.
Most viewers love freebies and wouldn’t mind sharing their details with you. Not only do you get their information, but you also get data about their friends. You generate organic traffic, improve brand visibility, and ensure higher engagement.
Optimize Your Website
Your website is a great lead-generation tool. However, to get results, it should be engaging too. An effective way to improve website engagement is by adding videos with captions.
Rather than reading text describing what you offer, including your expertise, a video can help you share information much more creatively. Whether you want to demonstrate how your products work or give viewers a sneak peek of the behind-the-scenes, a video lets you do all that and more.
Work on building a great story and ensure that your video has the right flow in the content. Once you’ve decided on the flow, use a free online video editor to make the video. Go through the video and edit the content before you upload it.
Make sure your website is easy to use and compatible with mobile devices. Most people would view your website on the go, and it should load quickly. It is also important to ensure that the videos are good in terms of mobile compatibility.
Final Thoughts
Online shopping has overtaken offline marketing, and the pandemic has helped this trend. Viewers are constantly looking for content that is useful and entertaining. Understand the needs of your viewers and create content accordingly.
To drive more traffic to your website, you need to ensure higher engagement on your social media channels. Viewers find it easier to understand how products work through videos compared to text. You can create superior-quality videos using a video editor.
When you create relevant content, you ensure it gets shared, and there is a higher chance of customer conversion. Upload your video today and watch your profits shoot up.
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